Resources

To promote the Wilderness Road: Virginia’s Heritage Migration Route through tourism marketing, utilizing regional partnerships and promotion of cultural and historic resources in a way that advances economic development throughout our defined service area.

The Crooked Road is celebrating 20 years of promoting old time and bluegrass music in the mountains of Southwest Virginia in 2024. Musical milestones are happening all along this cultural corridor including the 20th Anniversary of the Ralph Stanley Museum, the 10th Anniversary of the Birthplace of Country Music Museum, the 40th Anniversary of the Floyd Country Store Friday Night Jamboree, and the 50th Anniversary of the Carter Family Fold.

“…a system of recreational trails and appurtenant facilities, including trailhead centers, parking areas, camping facilities, picnic areas, recreational areas, historic or cultural interpretive sites, and other facilities…”

‘Round the Mountain has focused its efforts to “promote sustainable economic development of the region’s communities by assisting local artisans with marketing, educational, and entrepreneurial opportunities,” to quote our mission statement.

We continue to build a sustainable creative economy that preserves, protects and interprets our rich heritage and natural resources, creates jobs, and welcomes both visitors and new businesses to our region.

By capitalizing on the unique qualities of our region, Southwest Virginia utilizes its cultural and natural assets to build a comprehensive, long-term, sustainable economy through initiatives like the Southwest Virginia Cultural Center & Marketplace (formerly Heartwood), The Crooked Road,’ Round The Mountain, and related cultural heritage organizations and venues that promote entrepreneurial and employment opportunities.

Experience the cultural heritage of southwestern Virginia’s coal mining towns on over 300 miles of scenic byways. Driving through seven counties, travelers can see a range attractions such as working mines, museums, outdoor thrills, and mountain music halls.

The Clinch River Valley Initiative (CRVI) is a pioneering effort to build local economies in the coalfields of Southwest Virginia, focusing on the Clinch River Valley—one of the most biodiverse river systems in North America. Working at a watershed scale with several local partners, this grassroots effort has developed significant support and momentum throughout the region. Utilizing a consensus-based approach, project partners have developed goals for connecting downtown revitalization, outdoor recreation, creating a state park, enhancing water quality, entrepreneurship and environmental education along the Clinch River. Strategies are being identified to connect downtown revitalization with outdoor recreation along the Clinch River Valley, and a CRVI Action Plan has been developed. Additionally, the effort builds upon the unique cultural and ecological assets of the Clinch River to create new possibilities in the communities along the Clinch as distinctive cultural and ecological areas, particularly around environmental education, outdoor recreation and entrepreneurship.

Appalachian Spring is a partnership of community and regional development, tourism, environmental stewardship, outdoor recreation, and entrepreneurial assistance stakeholders to develop and promote Southwest Virginia as a world class destination of natural and recreational assets for visitation and enjoyment.