Our Region

In Southwest Virginia, we’re building a sustainable creative economy that preserves, protects, and interprets our rich heritage and natural resources, creates jobs, and welcomes both visitors and new businesses to our region. We’re enhancing opportunities for outdoor recreation in our mountains, forests, rivers, and lakes – and for appreciation of the incredible diversity of plants and animals that make their home here. We’re revitalizing our downtowns, with artisan studios, coffee shops, community centers, gift, specialty and antique shops and more. They are cultural centers where people can hear live music, find one-of- a-kind treasures, talk to interesting folks, and get a home-cooked meal.

Key to this vision are our entrepreneurs. In Far Southwest Virginia, we’re piloting a new way for the entire 19-county region to align resources to highlight opportunity for them, to support their efforts, and expand the spirit they bring to their communities.