Recognizing that the Coalfield Counties have a unique culture and history, the VA General Assembly created the Heart of Appalachia Tourism Authority in 1993 to tell our authentic story and promote this region as an attractive tourism destination. Focusing on our exciting outdoor adventure and relaxing scenic beauty, Heart of Appalachia promotes the westernmost counties of Buchanan, Dickenson, Lee, Russell, Scott, Tazewell, Wise and the City of Norton.