Resources

To promote the Wilderness Road: Virginia’s Heritage Migration Route through tourism marketing, utilizing regional partnerships and promotion of cultural and historic resources in a way that advances economic development throughout our defined service area.

The Crooked Road is celebrating 20 years of promoting old time and bluegrass music in the mountains of Southwest Virginia in 2024. Musical milestones are happening all along this cultural corridor including the 20th Anniversary of the Ralph Stanley Museum, the 10th Anniversary of the Birthplace of Country Music Museum, the 40th Anniversary of the Floyd Country Store Friday Night Jamboree, and the 50th Anniversary of the Carter Family Fold.

‘Round the Mountain has focused its efforts to “promote sustainable economic development of the region’s communities by assisting local artisans with marketing, educational, and entrepreneurial opportunities,” to quote our mission statement.

We continue to build a sustainable creative economy that preserves, protects and interprets our rich heritage and natural resources, creates jobs, and welcomes both visitors and new businesses to our region.

By capitalizing on the unique qualities of our region, Southwest Virginia utilizes its cultural and natural assets to build a comprehensive, long-term, sustainable economy through initiatives like the Southwest Virginia Cultural Center & Marketplace (formerly Heartwood), The Crooked Road,’ Round The Mountain, and related cultural heritage organizations and venues that promote entrepreneurial and employment opportunities.